Cumulative Audience Ratings

Cumulative Audience Ratings
(ж радио- и телерекламе) суммарный зрительский (слушательский) рейтинг (рассчитывается по количеству людей, смотревших или слушавших определённый отрывок передачи или рекламного ролика); см. также CUME и net unduplicated audience

Англо-русский словарь промышленной и научной лексики. 2014.

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  • Ratings (broadcast) — Radio, cable and broadcast television programming measure their performance via ratings.Mechanisms for Calculating Ratings (United States)There are two companies that gather ratings for broadcast programming in the United States: * Arbitron The… …   Wikipedia

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